An original High-End Designer at the Crossroad of civilizations
2004 was the beginning of BEIstyle. Chen Bei launched her first fashion show next to the Élysée Palace. She gained success in the highly competitive French fashion industry. She successfully opened the independent fashion design brand BEI and a fashion house named after her own.
Chen Bei, whom has the loyal fans of the former French First Lady and many French film and television stars, has brought BEI fashion back to China and hoped to show the unique characteristics of Chinese women through her costumes.
Mr. Mo Yan, who won the Nobel Prize for Literature, rejected the high endorsement fees of domestic and international fashion brands and chose Chen Bei to design for him independently.
Chen Bei founded an unique art salon BEIGarden, creating a platform for integrating Chinese and Western cultures.
Chen Bei est la première créatrice de mode chinoise à entrer dans le “cœur de Paris” a l’hôtel de ville du huitième arrondissement.
At Fashion World’s annual celebration, Chen Bei was honored as “Chief Designer of the Asia-Pacific Region”.