From November 22 to 24, 2019 China (Suzhou) International Brand Expo was held in Suzhou International Expo Center, Jiangsu Province. During this period, the 2019 Chief Brand Officer High-End Forum was held with the theme of discussing the training and development trend of branding professionals. Bei Chen, the founder and chief designer of BEI brand, participated in this forum as the guest of honor, together with more than 300 entrepreneurs and chief brand officers from many outstanding enterprises such as Walmart, Jingdong and Baidu.
During the event, Bei Chen also received an unexpected surprise – the organizers awarded her the “2019 China’s Most Internationally Influential Senior Fashion Designer” award, commending her brand achievements as a Chinese designer active on the international stage, with her excellent design taste and unique craftsmanship, and praising her contribution to Chinese culture to the world as a cultural ambassador between the East and the West.
During the forum, Ms. Bei Chen delivered a keynote speech, “Wind”, explaining the brand’s design concept of “beautiful, elegant and international” . telling how the BEI brand has captured the favor of many beauty-loving women in China and abroad step by step for more than ten years since its establishment in Paris in 2004, and become their first choice to build their personal image.
Beauty is a mission, and creating and spreading beauty is even more of a mission. This kind of beauty is not only about dressing up on the red carpet, but also about discovering the meaning of every moment in life from the heart, and treating every moment with care, just like on the stage. Therefore, Bei Chen hopes and insists on starting from the lesson of “wearing beauty” to influence more people to know beauty and pursue it, and let art enter people’s life.