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  • The Designer

    Bei is devoted to Sino-French cultural exchange in the arts and fashion. Her design is an integration of Chinese traditional art and culture with modern fashion. Through apparel design, she projects thousands of years of Chinese history and cultural development throughout the world.

    Beistyle

    The international high-end design brand BEI was founded by famous fashion designer Bei Chen in Paris in 2004. BEI brand fuses the essence of Eastern and Western cultures,and promotes the spirit of elegance, independence and internationalization of women.

    Story

    2004

    2004 was the beginning of the BEIstyle. Bei launched her first fashion show next to the Élysée Palace, the official residence of the French President. This debut sent shockwaves across Parisian society, The BEI Art Centre was then established at the Passage de Grand Cerf, in the 2nd arrondissement of Paris and Bei become known by the press as the “star of the Montorgueil Quarter”

    2007

    The BEI brand, which has loyal fans of the former French First Lady and many French film and television stars, has officially landed in China. With its profound culture, unique design style, rich industry experience and international vision, BEI brings the brand spirit and lifestyle of “elegant and independent” to Chinese women. We promote Chinese women to discover themselves, express themselves and realize themselves.

    2012

    Mr. Mo Yan, who won the Nobel Prize for Literature, rejected the high endorsement fees of domestic and international fashion brands and chose Chen Bei ,who has a deep understanding of Chinese and Western cultural expressions, to design for him independently.On the international stage, Mr. Mo Yan wishes to express not China or international, but the fusion of the two.

    2015

    Chen Bei founded an unique art salon BEI Garden,creating a platform for integrating Chinese and Western cultures. She has unified Chinese and foreign artists in events which straddle various cultural disciplines. Her purpose has been to investigate the spiritual elements that cut across the arts and humanities, especially regarding aesthetics, refinement and cultural education.

    2017

    the Bei Collection Opera was hosted by the mayor of the 8th arrondissement, to promote Chinese design and cultural exchange with France, conquering the Parisian fashion critics and elites once again. Although France and China resumed diplomatic relations in 1964, Bei is the first Chinese recipient of an invitation by the Parisian government to represent design and couture. The Bei brand became the first and only international fashion label to launch from a mayoral palace.

    2018

    In 2018, based on Chen Bei’s series of outstanding achievements in the field of fashion design and her outstanding contributions to the cultural exchanges between China and the West over the years, Chen Bei was awarded the title of “chief designer of Fashion World Asia Pacific region” at the fashion world annual grand ceremony.

    2021

    As one of the initiators of the project of caring for autistic children and families, Chen Bei actively advocated promoting public welfare by industrial development. Through the international perspective, the unique design concept and the profound interpretation of the art works of autistic children, the “star and ocean” series clothing is derived and designed to build a platform for autistic children to enhance their self-confidence, tap their potential and integrate into the society.